Types of eCommerce Business Models in India
E-Commerce is one of the most successful
business models that an entrepreneur can replicate. Ever since the emergence of
electronic commerce, it has been growing rapidly. The reason is that the size
of the market keeps growing in the virtual space. Another reason for the growth
of e-commerce is the existence of the middle class, holding good purchasing power.
Furthermore, government policies such as Digital India, Start-up India and Make
in India have fueled the growth of eCommerce business models in India.
However, this industry is still an infant in our country. Therefore, it is important to understand the industry and the diverse models that are available. You can set the model separately set and decide which is the best and what is the strategy to start with growth in the market. Whenever we talk about e-commerce, the first thing is what’s come in mind is that a business deal between customers and suppliers on an online platform. this is the type of e-commerce business model.
However, this industry is still an infant in our country. Therefore, it is important to understand the industry and the diverse models that are available. You can set the model separately set and decide which is the best and what is the strategy to start with growth in the market. Whenever we talk about e-commerce, the first thing is what’s come in mind is that a business deal between customers and suppliers on an online platform. this is the type of e-commerce business model.
Types of eCommerce Business Models in India
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| Types of eCommerce Business Models in India |
Service Subscription
Exclusive Brand Stores
Online Deals
Marketplace
Service subscription: - The subscription
the business model is a business model in which a customer must pay a recurring
price at regular intervals for access to a product or service. The model was pioneered
by publishers of books and periodicals in the 17th century and is
now used by many businesses and websites.
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Service subscription
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Exclusive brand stores: - in this model, the brand create their own
online stores. Here, the brand uploads the catalog of their products on their
website. Their product is the same that is available on their brick-and-mortal
store. the advantage of such a model is that the consumer can directly shop
from the website of their trusted brand. the best example of such a model is Nokia
and Samsung.
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| Exclusive brand stores |
Online deals: - in this model the eCommerce business model
is to provide the best deals to the consumers. In such a model, a website provides the
best they can get on another website. For instance, coupon India is the one such
website in India, which provides users with the best deals.
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| Online deals |
Marketplace: - the marketplace is the core of e-commerce. It
is providing the consumers and sellers with a platform so that are many models
for a marketplace.
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| Marketplace |